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The International Olympic Committee is entirely privately funded and ever since the first modern Olympic Games in Athens in 1896 it has relied upon contributions from commercial partners in order to stage the Games and support the Olympic Movement.

The IOC redistributes 90% of its revenue, meaning that every day the equivalent of over USD 3.4 million is distributed to support athletes and sports organisations at all levels around the world.

Sponsorship in various forms has supported the Olympic Movement since the first modern Olympic Games in Athens in 1896, while broadcast coverage has been the most significant factor in the promotion of the Olympic ideals and the growth of the Olympic Games worldwide.

Funding

The IOC distributes 90% of its revenue to organisations throughout the Olympic Movement, in order to support the staging of the Olympic Games and to promote the worldwide development of sport. This means that every day the IOC distributes the equivalent of over USD 3.4 million to support athletes and sports organisations at all levels around the world.

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Partners

Support from the business community is crucial to the staging of the Games and the operations of every organisation within the Olympic Movement, including funding, technical services, and products.

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Broadcasters

Broadcast coverage is the principal means for people around the world to experience the magic of the Olympic Games.

Learn more


Olympic Reviews

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